Before engaging PenPath, Rent One, a home furnishings rent-to-own brand with over 100 stores and expanding eCommerce, faced slowing online sales. Poor tracking data and agency missteps clouded strategic decisions. PenPath restored data accuracy and acted on insights to drive record sales growth within 60 days that have since sustained.
How Rent One Achieved +151.26% Increase in Online Orders in 60 Days
The Challenge
In short, they needed clarity, a plan, and results.
- More Online Sales: A data-led path to 30% YoY eCommerce growth.
- Data Clarity:Â Fix broken GA4 tracking that made decision-making guesswork.
- Paid Media Execution: Untangle and optimize budget across all campaigns and launch new ad types.
- Full-Funnel Alignment: Tracking the right conversions accurately.
- Data Privacy Confidence: Properly set up cookie tracking.
Rent One came to PenPath not only seeking insights, but a team to take action based on their findings
What Was Blocking Rent One's Growth
INACCURATE DATA
The prior agency couldn’t resolve misattributed traffic in GA4. Most traffic was showing “unlisted” as its source.
AD ACCOUNT SETUP
Paid media accounts desperately needed reconfiguring, optimized campaign structures, and updated targeting.
MISSING OPPORTUNITIES
Google Shopping was not running correctly. Merchant Center wasn’t properly configured to feed product information.
TRACKING CONVERSIONS
Cookie configuration issues left them exposed to fines while not accurately counting purchases.
POOR OPTIMIZATION
Their previous agency made silent changes, causing revenue dips that could have been avoided.
TEAM ENABLEMENT
With so much changing in digital marketing and AI, Rent One was missing a partner that could enable internal teams.
”I'm so happy with how quickly PenPath helped turn things around. Not only did they perform, but their data-first approach gave us the confidence and clarity we needed. They're like partners and truly an extension of my team.
Sunny TreadwayMarketing Manager, Rent One Home Furnishings
The Solution: Proven Growth System
A data-first approach to scaling
Step 1
Fixed analytics in 14 Days after months of struggling
- Resolved incorrect GA4 data and Google Tag Manager setup
- Resolved privacy issues, cookie tracking, and GDPR risks
- Launched advanced business intelligence dashboards
Step 2
Paid Media Execution (Best Online Sales Month in first 60 Days)
- Optimized campaign structure for customer acquisition
- Optimized audience targeting
- Resolved Google Shopping Ads (Merchant Center fix included)
Step 3
End-to-End Strategic Execution & White-Glove Support
- From growth strategy to technical data support
- Hands-on coordination with operations and website development team to implement cookie compliance fixes and shopping ad feeds
The Results: Record-Breaking Wins in 60 Days
20% of the monthly budget was immediately freed up and redirected to high-performing campaigns, maximizing ROAS without any increase in spend.
| KPI | Before | After | Delta |
|---|---|---|---|
| Conversion Rate | Baseline | +483% | Major Lift |
| Cost Per Acquisition (CPA) | Baseline | -52.2% | Major Drop |
| Paid Media Orders | Baseline | +151.26% | Major Lift |
| New Customer Acquisition | Falling | +9.4% | Growth |
| Total Online Orders | Stagnant | Record High | Milestone |
Why It Worked
PenPath treated data as a tool, not a deliverable.
- Strategy + Execution: Seamless execution. No pass-offs.
- Technical Understanding: Analytics, compliance, and customer acquisition efforts combined.
- Relentless Optimization: Insights weren’t the product—outcomes were.
PenPath embedded as an partner, not a vendor:
Bonus Stack (Included with Growth System)
PenPath provides many additional resources as part of its partnership
- Setup forecasting
- Measurement workshop
- UTM cheat sheet resource
- SEO audit
If you'd like to get similar results, get in touch with PenPath today.
3X More
ROAS Lift
27% Savings
in Paid Media Spending
Data Clarity
So you can feel empowered and be in control
Peace of Mind
A partner that’s with you every step of the way
Leading Brands Trust PenPath With Their Data-Driven Growth
